About the job

About the Role:

As a Digital Marketing Specialist at SYNE, you will play a crucial role in driving our online presence and generating leads. You will develop and execute effective digital marketing strategies to reach our target audience and achieve our business goals.

Responsibilities:

• SEO:

  • Conduct keyword research and optimize website content for search engines.

  • Monitor and analyse website performance to identify optimization opportunities.

  • Implement SEO best practices to improve organic search rankings.

• Content Marketing:

  • Develop and execute content marketing strategies, including blog posts, articles, and social media content.

  • Collaborate with content creators to produce high-quality content.

  • Distribute content through various channels to reach the target audience.

• Social Media Marketing:

  • Manage social media accounts and create engaging content.

  • Monitor social media trends and engage with the community.

  • Analyse social media metrics to measure performance and identify areas for improvement.

• Paid Advertising:

  • Manage paid advertising campaigns on platforms like Google Ads and social media.

  • Create targeted ad campaigns and optimize for maximum ROI.

  • Track and analyse campaign performance to make data-driven decisions.

• Email Marketing:

  • Develop and execute email marketing campaigns to nurture leads and drive conversions.

  • Create engaging email content and optimize for deliverability.

  • Analyse email metrics to measure performance and identify areas for improvement.

• Analytics:

  • Use analytics tools to track website traffic, user behaviour, and campaign performance.

  • Analyse data to identify trends and insights.

  • Make data-driven recommendations to improve digital marketing efforts.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.

• 2+ years of experience in digital marketing.

• Strong understanding of SEO, content marketing, social media marketing, and paid advertising.

• Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, social media management tools).

• Strong analytical and problem-solving skills.

• Excellent written and verbal communication skills.

Preferred Qualifications:

• Certification in digital marketing

• Experience with content management systems (CMS).

• Knowledge of HTML and CSS.

Benefits:

• Competitive salary and benefits package.

• Opportunities for professional growth and development.

• Collaborative and supportive work environment.

If you are a passionate and results-oriented digital marketing professional who enjoys driving online growth, we encourage you to apply.